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VISUAL WIZARDBATOOL NASIRA Visual Problem-Solver and a Strategic Translator Get in Touch "I take a strategic approach to design, working closely with my clients to understand their needs and goals. I'm passionate about creating designs that not only look great but also drive results."
Use of colour psychology to evoke a specific emotional response for the audience. Creating an information hierarchy that guides the user's eye and ensures key message is the first to be seen.
Choice of appropriate typography representing brand's voice that increases readability.
Batool Nasir, a graphic and publishing design expert based in Karachi, Pakistan, with over three decades of experience. She has had a long career with Oxford University Press, where she held various design and branding roles, including Manager Creative Services and Design and managed Oxford University Press Museum of Publishing and its Archival collection.
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